Renuity Privacy Policy

Effective Date: 2/12/2026 Last Updated: 2/12/2026

Renuity Operations, LLC and its subsidiaries and affiliates (“Renuity,” “we,” “our,” or “us”) are committed to protecting the privacy and rights of consumers while maintaining transparency around how we collect, use, disclose, and safeguard personal information.

This Privacy Policy describes our practices across our websites, lead capture forms, mobile experiences, customer communications, advertising and measurement activities, employment applications, and service fulfillment operations.

This Policy is designed to comply with applicable U.S. privacy and data protection laws, including but not limited to the California Consumer Privacy Act / CPRA, Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and other emerging state privacy statutes. It also aligns with industry advertising and measurement requirements, including UID2 participation standards and “Honest Signage” transparency expectations.

1. Information We Collect

We collect information directly from you, automatically through your interactions with our digital properties, and from third parties as permitted by law.

1.1 Contact & Identity Information

• Name
• Email address
• Phone number
• Postal address

1.2 Commercial & Transactional Information

• Requested services or products
• Project details
• Appointment and communication history

1.3 Digital Interaction & Advertising Identifiers

• IP address and general location
• Device, browser, and operating system information
• Cookies, pixels, and similar technologies
• Hashed or pseudonymized identifiers derived from email address or phone number for advertising and measurement purposes (e.g., UID2-style identifiers)

We do not share raw email addresses or phone numbers with advertising platforms.

1.4 Financial Information (Limited Circumstances)

If you apply for financing through Renuity or our third-party lending partners, we may collect limited financial information necessary to facilitate that request. Nonpublic Personal Information is handled in accordance with the Gramm-Leach-Bliley Act (GLBA), Regulation P, and applicable safeguards requirements.

1.5 Employment Application Information

If you apply for employment, we may collect information such as resumes, work history, education, references, and background check information as permitted by law.

2. How We Use Your Information

We use personal information for lawful business purposes, including:

2.1 Service Delivery & Operations

• Scheduling consultations and appointments
• Responding to inquiries
• Providing requested products or services
• Internal recordkeeping and quality assurance

2.2 Marketing & Communications

• Email, SMS, and telephone communications (in compliance with TCPA and applicable laws)
• Lead follow-up and customer engagement
• Customer satisfaction and service communications

2.3 Targeted Advertising & Measurement

We may convert your email address or phone number into a hashed or pseudonymized identifier to:

• Deliver interest-based or targeted advertising
• Measure advertising performance and attribution
• Support cross-device or cross-platform measurement

2.4 Text Messaging Policy

Mobile information will not be shared with third parties/marketing affiliates for marketing/promotional purposes. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties not affiliated with Renuity.

These identifiers are used in accordance with industry standards and contractual requirements. We do not sell personal information for monetary consideration.

3. Targeted Advertising & Your Choices

We engage in targeted advertising to provide relevant offers and measure campaign effectiveness.

You may opt out of targeted advertising at any time using industry-recognized mechanisms:

• Network Advertising Initiative: https://optout.networkadvertising.org/?c=1
• Digital Advertising Alliance: https://www.aboutads.info/choices

If you opt out, we will cease using hashed identifiers associated with your information for targeted advertising unless you later provide renewed consent. This practice aligns with UID2 “No Test” and opt-out enforcement requirements.

4. Honest Signage – Point of Collection Disclosures

At points where we collect email addresses or phone numbers, we provide clear, conspicuous disclosures, such as:

“We may convert your contact information into a hashed identifier for use in targeted advertising. You may opt out at any time.”

These disclosures appear on:

• Lead forms
• Near submit or call-to-action buttons
• Mobile-responsive forms
• Third-party or co-registration forms, where applicable

5. Cookies, Analytics & Similar Technologies

We use cookies, pixels, and similar technologies to:

• Operate and secure our websites
• Understand site usage and performance
• Support advertising measurement and attribution

You may control cookies through your browser settings. Disabling certain cookies may affect site functionality.

6. Consent Documentation & Verification Tools

We may use third-party technologies to document and verify consumer consent and interaction with our forms and pages (e.g., lead verification or consent recordation tools). These tools help memorialize consent and support compliance with legal and contractual obligations.

7. How We Share Information

We may share personal information with:

• Service providers performing services on our behalf
• Financing partners (as requested by you)
• Advertising and analytics partners (hashed identifiers only)
• Affiliates and subsidiaries
• Compliance, auditing, and legal partners

We do not share personal information for unlawful purposes and require appropriate contractual safeguards.

8. Consumer Rights

Depending on your state of residence, you may have the right to:

• Access personal information
• Correct inaccuracies
• Delete personal information
• Opt out of targeted advertising
• Opt out of sale or sharing of personal information
• Appeal decisions related to privacy rights requests

We will verify your identity before fulfilling requests and will not discriminate against you for exercising your rights.

Requests may be submitted by contacting us at:privacy@renuityhome.com

9. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information, including:

• Encryption of data in transit and at rest
• Access controls and least-privilege principles
• Secure credential management
• Routine testing and monitoring

10. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Maintain business records
• Comply with legal and contractual obligations

11. Incident Response & Breach Notification

Any suspected or confirmed data security incident will be investigated promptly. Where required by law, we will notify affected individuals and regulators in accordance with applicable breach notification requirements.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent revision. Continued use of our services after updates constitutes acceptance of the revised policy.

13. Contact Information

For privacy-related questions or requests, please contact:

privacy@renuityhome.com